Our Brands
 

Our Brands

PAUL MITCHELL

DRESS UP

Day to night, work to play, Paul Mitchell Categories have it all.

Let’s face it: in the age of multi-tasking, job sharing and networking, one hectic day barely resembles the next. Life demands that we assume several roles in a short period of time. How do we keep up? Luckily, we can enlist the help of results-driven products that allow us to keep all of our multiple personalities in check. Go ahead, take Extra-Body to work and Super Skinny to dinner. New look? New product. It’s just that easy!

John Paul Mitchell Systems is devoted to making the world a better place with CEO John Paul DeJoria working to ensure the company follows earth-friendly policies and strategies. Some of his efforts include:

  • Making Paul Mitchell the first hair care company to publicly oppose animal testing.
  • Creating aerosol products that meet stringent Volatile Organic Compounds (VOC) standards in California.
  • Harvesting botanicals without harm to the environment.
  • Using giant solar panels to harness the suns energy on our awapuhi farm on the North Shore of Hawaii.

REDKEN

Redken’s foundation is based on an extensive knowledge and understanding of science and hair. In 1960 when the company was founded, Redken was the first manufacturer to apply proteins and moisture to dramatically improve weak and sensitized hair and restore strength and shine.

Built on this Heritage of protein and acid pH, Redken’s pioneering research has led to the most advanced products in the professional industry. Technology is an integral part of every Redken product — linking haircolor, texture, haircare and styling with total synergy.

Today, Redken offers a complete collection to inspire you. From amazing haircolor options to advanced haircare solutions and creative styling products – for both men and women – Redken offers you an extensive portfolio of products that combine fashion and innovation for the most inspiring collection around.

DEVA CURL

Depart from the ordinary with this exclusively designed hair care system for curly, wavy and chemically processed hair. Deva’s interchangeable product line allows for individuality, simplicity and the freedom to address your hair’s specific needs.

What is in the Deva System? The answer is what is NOT in the Deva System. We took the poo out of shampoo, the harsh lathering and dehydrating detergent found in most shampoos that has no inherent value in the cleansing process. We’ve removed all unnecessary chemicals that often play on hair’s vulnerability. We added extra botanical and moisturizing ingredients that cleanse, condition and re-hydrate the hair, more than any products existing on the market today. Each product has its own unique blend that will enhance the overall quality of dehydrated hair.